Hand this one to your software vendor. In this video, I share the unfiltered version of what every buyer should be saying before signing a single software contract. The sales process has gotten out of control, filled with fake timelines, recycled case studies, and upsells disguised as discovery. I break down the rules every vendor should follow: no data sharing without consent, no vague pricing, no pressure campaigns, and no bait-and-switch tactics. Real partnerships start when the buyer sets the tone. This is how you take back control of the sales process and make sure your technology investment actually serves your business, not the vendor’s quota.