You don’t lose control of your data just because you use SaaS. That outdated fear is built on misinformation and bad habits. In this video, I explain how to negotiate data ownership from the start and why governance begins inside your business, not with the vendor. I cover the key steps every organization should take: define internal data ownership, demand transparency in contracts, retain independent backups, and stay informed on compliance. Control is not about hoarding your data. It’s about designing systems that let you use it safely, effectively, and on your own terms.