Software does not fail. People do. In this video, I break down why the real issue behind failed digital transformations is not bad software, it is bad implementation. The tech industry profits from confusion by selling upgrades, integrations, and “essential modules” that lock customers in for life. The truth is that every system, whether ERP, CRM, or AI, is just a vehicle. The results depend on how well you drive it. I explain why businesses must stop chasing features, start focusing on fit, and learn how to use what they already have before buying more. The right software is not the most expensive or the smartest. It is the one your team can use effectively to move the business forward.