Everyone wants to be first in emerging tech until it costs them a quarter of a billion dollars. In this video, I unpack the story behind the Australian Securities Exchange’s failed seven-year blockchain project and what every executive can learn from it.

ASX went all in on a distributed ledger platform that wasn’t ready to scale. The technology couldn’t handle transaction volumes, half the code had to be rewritten, and the decentralization design didn’t fit their centralized business model. Add leadership turnover, poor risk management, and a lack of transparency, and the result was inevitable.

This is a warning for every organization chasing hype. Do not bet your entire operation on unproven technology. Validate readiness early, preserve legacy capabilities, and build contingency plans before you chase innovation headlines.