The term MVP has been rebranded by software vendors as a low-risk way to start implementations, but it often leads to long-term cost, complexity, and failure. In this video, we unpack how the MVP model benefits vendors more than businesses, why it skips key steps like process re-engineering and change management, and what to do instead. You will learn how to define outcomes before buying, reverse-engineer your technology goals, and choose partners that support your vision instead of selling their own.