Forget building AI models. The real money is in making them work. In this video, I unpack why over 95 percent of GenAI projects fail to deliver value and how the forward deployed engineer (FDE) role is quietly becoming one of the most valuable jobs in tech. These professionals bridge the gap between engineering and execution, bringing AI models out of the lab and into production where they generate real business outcomes.

We look at examples from Palantir, OpenAI, and John Deere to see how FDEs drive tangible results by personalizing deployments, refining models with real-world data, and solving practical business challenges. Whether it’s improving weed control in agriculture, optimizing call center AI, or enhancing healthcare integrations, these roles prove that success is not about building smarter models, it is about making them behave.