Everyone loves to talk about innovation, but very few people can explain it without turning it into confusing jargon. The real problem is that innovation is misunderstood at the most basic level. It is not a massive disruptive event. It is consistent problem solving that works in real life, not just in strategy decks.

This video covers three of the biggest lies that derail innovation. The first lie is that innovation must be big and groundbreaking when the truth is it needs to work in a small, measurable pilot before anyone should scale it. The second lie is that innovation starts with ideas when it actually starts with clarity. If you cannot describe the problem, the owner, and the expected result in two minutes, you are not innovating anything. The third lie is that you can buy innovation by outsourcing it to vendors, labs, or consultants. The minute you do that, it becomes performative instead of impactful and you start paying premium prices for buzzwords instead of results.

Real innovation belongs to the people who finish the work, not the people who name it. This is your reminder to cut the hype, focus on the execution, and treat innovation as a verb instead of a brand.